To generate mutual success through strategic partnerships that create the opportunities required to produce and sell top quality crop seed.
To be the seed partner of choice.
1. Proudly Invested
• In the livelihood and success of Canadian farmers.
• In the well being and growth of our employees.
• In delivering value to all those with whom we partner.
We are proudly invested in the betterment of everyone with whom we work, do business and service.
2. Operational Excellence
• Achieved through productivity.
• Achieved through calculated risk.
• Achieved though flexibility.
We strive for excellence of execution throughout all areas of our business.
3. Sustainable Success
• For our business.
• For our partners.
• For our industry.
We believe mutual success can be achieved, both today and tomorrow.
4. Collaborative Partnerships
• With those who share our vision of mutual success.
• With those who add optimal value to the solution.
• With those who believe in a better way.
We understand that partnerships are greater than the sum of their parts and that collaboration is critical to mutual success.
5. Respectful Integrity
• That honours honesty and humility.
• That treats everyone as equals.
• That understands our word is our bond.
We are committed to treating others as we would wish to be treated ourselves.
6. Agricultural Evolution
• Through opportunities that deliver value to all.
• Through great products and exceptional performance.
• Through innovative thinking and global connections.
We endeavour to be at the leading edge of changes in our industry.